Why are designer perfumes SO EXPENSIVE?

Why are designer perfumes SO EXPENSIVE?

It's all TOO common...

You've just realized you have a friend you're going to see, a date on Saturday, and a job interview at the end of the week. You start shopping for your next signature scent to leave a great impression, but everything you try is just too expensive. One by one you smell and ask "Is it really worth it...?". 

After some consideration, whether worth it or not, you end up taking the plunge and buying that expensive designer perfume. Now the question that keeps popping into mind is "WHY are designer perfumes SO expensive?".

As a small niche perfume brand, we can and will gladly let you in on the secrets, because this is exactly the question we want to answer on a daily basis to customers. 

First thing first let's break down what's needed to make a perfume or fragrance. You need some components/ingredients. A finished product typically has perfume oils, denatured alcohol, bottle, cap, sprayer, labeling, and packaging. Some other costs that won't be included for the sake of a focus on the perfume include: advertising and shipping costs. 

Ok, so now you know what goes into making a ready to sell perfume. Out of that list you probably think the perfume oils are the most important and expensive part of making a perfume, which would be why perfumes are so expensive. Well... it might surprise you to know that the perfume oils are arguably the least expensive component to making a perfume. So if the oils are so inexpensive why am I paying so much?

There are typically 3 majors reasons why perfumes or fragrances are so expensive. It really comes down to: 

  • Advertising
  • Markups
  • Branding

Advertising: It's expensive for any brand or company, BUT especially expensive for designer fragrances. In many instances they hire Hollywood celebrities or music artists to endorse and serve as the face of the perfume. This is super LAME to us. Why focus on celebrities when you can celebrate the real people that wear your fragrance?

Markups: About 80% of fragrance purchases are still made in physical retail locations. For this reason there are retail markups that drive the purchase price up on perfumes. If it weren't already bad, when you go to purchase a perfume or fragrance directly from the brands they still keep the retail markup that shouldn't be there since it's direct!

Branding: It's no secret that luxury or designer brands can slap their logo onto all kinds of products and charge whatever they want for it. More often than not, there is no difference in quality that justifies the huge price tag.

 

So what now?

If you're ok with overpaying for your next perfume or fragrance, you can continue buying from traditional brands. However, if you're tired of predatory business, unnecessary markups, out of touch celebrities, traditional branding, and overpaying we are here for you! Our brand Wandrscents was made by disgruntled perfume lovers tired of paying an arm and a leg to smell good. We've aimed the focus on people and highlight our customers. Our direct to consumer model allows us to save a bunch of money which then we can pass those savings on to YOU. That's why our perfumes cost HALF of designer brands while using the same quality ingredients. 

Check out our fragrances! We have a discovery set, 50ml Eau de Parfums, and satisfaction guaranteed.


5 comments

  • Eric Jones

    Good day,

    My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations

    What for?

    Part of my job is to check out websites and the work you’ve done with wandrscents.com definitely stands out.

    It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.

    There is, however, a catch… more accurately, a question…

    So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?

    More importantly, how do you make a connection with that person?

    Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.

    Here’s a way to create INSTANT engagement that you may not have known about…

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out wandrscents.com.

    CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

    Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is simple, easy, and effective.

    CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=wandrscents.com

  • Eric Jones

    Cool website!

    My name’s Eric, and I just found your site – wandrscents.com – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.

    But if you don’t mind me asking – after someone like me stumbles across wandrscents.com, what usually happens?

    Is your site generating leads for your business?

    I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.

    Not good.

    Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.

    Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Wouldn’t that be cool?

    CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!
    Eric

    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=wandrscents.com

  • Eric Jones

    Hello, my name’s Eric and I just ran across your website at wandrscents.com…

    I found it after a quick search, so your SEO’s working out…

    Content looks pretty good…

    One thing’s missing though…

    A QUICK, EASY way to connect with you NOW.

    Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.

    I have the solution:

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.

    CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business.

    Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.

    The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=wandrscents.com

  • Eric Jones

    My name’s Eric and I just found your site wandrscents.com.

    It’s got a lot going for it, but here’s an idea to make it even MORE effective.

    Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Eric
    PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=wandrscents.com

  • Eric Jones

    Hey there, I just found your site, quick question…

    My name’s Eric, I found wandrscents.com after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://boostleadgeneration.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=wandrscents.com


Leave a comment